Studio · Tertiary · since 1986

Pixar

A hardware company that could not sell its hardware, kept alive by adverts and short films, which then made the first fully computer-animated feature and spent thirty years proving a cartoon could be about grief.

The lamp in the logo is not a mascot. It is the star of a two-minute short from 1986 made to show off a renderer, and it has been squashing the I ever since.